Awarding creative risk-takers

Adobe's annual awards that fete the brand's most innovative customers needed a new virtual component.

Adobe Experience Maker Awards is an annual event designed to recognize individuals who applied their knowledge and skills in Adobe marketing, advertising, or created an exceptional impact to their company and consumers. Due to the pandemic, Adobe faced a challenge, shifting from an in-person event into a digital experience.


Magnet Media  partnered with Adobe, sending selfie kits to capture the moment winners received their awards and tell their personal customer success stories. Magnet helped prep award winners with best practices for self recording, and captured and edited footages for use to promote the Adobe Experience Maker Awards 2021.

Outcomes & Deliverables

  • 14 individual Award Winner Reaction videos, an event recap, and a compilation video of Award Winner Reaction videos
  • 30-second cut of testimonial video of select winners for social media
  • 2-minute sizzle video

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