Awarding creative risk-takers

Adobe's annual awards that fete the brand's most innovative customers needed a new virtual component.

In 2020, Magnet developed a newly conceived “virtual” Adobe Experience Maker Awards program. As part of our expanding expertise in virtual events strategy, this gave us the opportunity to flex our production creativity for one of our oldest clients and partners.

Adobe Experience Maker Awards is an annual event designed to recognize individuals who applied their knowledge and skills in Adobe marketing, advertising, or created an exceptional impact to their company and consumers. Due to the pandemic, Adobe faced a challenge, shifting from an in-person event into a digital experience.

Solution

Magnet Media  partnered with Adobe, sending selfie kits to capture the moment winners received their awards and tell their personal customer success stories. Magnet helped prep award winners with best practices for self recording, and captured and edited footages for use to promote the Adobe Experience Maker Awards 2021.

Outcomes & Deliverables

  • 14 individual Award Winner Reaction videos, an event recap, and a compilation video of Award Winner Reaction videos
  • 30-second cut of testimonial video of select winners for social media
  • 2-minute sizzle video

Storytellers
No items found.

What's your story?

Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.

Closing the racial wealth gap

On Juneteenth, OneUnited Bank, the nation's largest Black-owned bank, hosted a virtual event to educate its community on creating financial security.

Giving youth a voice

How can Adobe continue to inspire young adults to address social issues and provide tools for storytelling that creates change?

info@magnetmediafilms.com
+1 (646) 486-7109
500 7th Ave, New York, NY 10018

Contact us

Let us know what you want to know!

Thank you for your message.
Oops! Something went wrong while submitting the form. Please try again.