Making recruiting more inclusive
Greenhouse announced the launch of Greenhouse Inclusion—a set of features meant to “operationalize” inclusion practices for hiring. Magnet created films to introduce Greenhouse's new products.
Challenge
Greenhouse is an industry-leading hiring software. They were launching a new set of features called Greenhouse Inclusion that would help companies scale and operationalize inclusive behavior in their hiring processes. They wanted our help showcasing the impact of these features through narrative video storytelling.
Solution
Magnet Media helped Greenhouse tell the story of why DEI initiatives matter. We created three micro-documentary films highlighting Greenhouse clients leading inclusive change within big organizations like Pinterest, Bloomberg and Alphabet. We featured leaders from diverse backgrounds to create a compelling and emotional argument on why inclusive hiring practices are vital for the next generation of employees.
These videos helped Greenhouse market its inclusive hiring features in a manner that made them approachable to customers and distinguishable from competitors. The videos sit at the forefront of Greenhouse’s Inclusion product page and their website homepage, demonstrating the immense success of the campaign.
Outcomes & Deliverables
- Helped Greenhouse communicate the importance of their new inclusive hiring features
- Three short films and continued partnership with Greenhouse
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