Adobe aids childhood creativity

Adobe wanted to highlight its ongoing support for Teach For America and showcase the power of creativity.

Adobe sought to highlight its relationship with Teach For America and showcase the power of creativity to inspire and motivate school-age children. Magnet collaborated with Adobe to develop a short film documenting how the Adobe/Teach for America partnership boosted the digital literacy of K-12 students, unlocking their imaginations and potential.

Magnet conducted audio interviews with teachers and students in their homes to see how they were impacted by remote learning and how they were still working to foster creativity in these virtual settings. During the process, Magnet documented several breathtaking examples of creativity from students and heard from teachers about their commitment to keep students engaged though technology and their own ingenuity.

The film showed how expressing themselves gave children a safe space to explore during uncertain times, letting them feel empowered even while at home or alienated behind their screens.

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