Airbnb launches Experiences

How do you capture an event that’s happening in 17 different locations simultaneously while also promoting the launch of a revolutionary new offering?

Airbnb tasked Magnet Media with creating a comprehensive global content strategy to introduce their new offering, Airbnb Experiences. Through live-streamed video, drone footage, workshops, keynote sessions, celebrity moments and hands-on experiences, the strategy engaged the global user base. It also pivoted the business from transactional to a beloved brand.  Magnet’s creative team of photographers, videographers, editors and community managers  helped launch Experiences across multiple audiences, with 500 photos, 40 videos in 22 countries. The outcome was a resounding success, surpassing expectations in across all metrics, and accelerating the next chapter of the business.

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