Airbnb YouTube Strategy
Because of our video production partnership with Airbnb for their Airbnb Open, Magnet Media was inquired to do an organizational audit of Airbnb’s YouTube channel.
With a month until the Airbnb Open, the organization wanted their YouTube channel to be clean, easy to navigate, and updated to showcase their most recent and exciting work to get people excited for the event ahead. With a need to move quickly, and with so much rich content in their archive, Magnet Media proposed quick-fix recommendations for improvements that could be done in rapid fashion. Additionally, we included the content plan for the Open’s premium videos to be uploaded upon post-production completion.
- Strategic approach we took on re-organizing Airbnb’s YouTube page was demonstrated through an all encompassing audit of both Airbnb’s core mission and brand voice, as well a keen understanding of best practices for YouTube content display
- Our help in the stages leading up to our capture of the Airbnb Open proved to be extremely helpful for both displaying already existing work, as well as setting Airbnb up to seamlessly continue to add to their page and showcase content
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