Animated, intelligent email
Introducing clients and prospects to an email platform that enables intelligent, triggered campaigns.
The company wanted to showcase the advantages of its streamlined system to encourage more retailers to try and buy it. Magnet recommended creating an engaging explainer video.
By first presenting a picture of common email marketing frustrations, we connected with audience members eager to make changes. Then we created a visual journey through the BlueCore product and its key functions, painting a picture of a simpler, highly integrated, and wildly effective way to handle retail email marketing.
The goal was to reduce the sales time, and Magnet's explainer video created an assist that would help scale BlueCore's sales efforts, even when they had a small team to support its growth. It helped reduce the amount of time sales reps spent explaining what BlueCore was and how it could be used by potential clients, as well as positioning them to up-sell and cross-sell to existing clients. Additionally, our solution set BlueCore apart from the competition by framing its product as a one-stop, intelligent platform for retailers’ email marketing needs. The company got a deluge of positive feedback and saw an uptick in new trials.
What's your story?
Every person and brand has a tale that only they can tell. Let us help shape your message and find its audience.
Giving youth a voice
How can Adobe continue to inspire young adults to address social issues and provide tools for storytelling that creates change?
Airbnb launches Experiences
How do you capture an event that’s happening in 17 different locations simultaneously while also promoting the launch of a revolutionary new offering?
Contact us
Let us know what you want to know!
