Bluecore, a retail marketing technology company specializing in AI-driven email marketing, faced the challenge of differentiating itself from traditional tactics. Partnering with Magnet Media, they produced an engaging whiteboard-style animated explainer video that effectively communicated their innovative approach and products. This initiative not only streamlined the sales process but also garnered positive feedback, increased trial sign-ups, and positioned Bluecore as a comprehensive solution for retailers' email marketing needs.
The goal was to reduce the sales time, and Magnet's explainer video created an assist that would help scale BlueCore's sales efforts, even when they had a small team to support its growth. It helped reduce the amount of time sales reps spent explaining what BlueCore was and how it could be used by potential clients, as well as positioning them to up-sell and cross-sell to existing clients. Additionally, our solution set BlueCore apart from the competition by framing its product as a one-stop, intelligent platform for retailers’ email marketing needs. The company got a deluge of positive feedback and saw an uptick in new trials.
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