Chase Slate Financial Education Series

JPMorgan Chase was launching a new credit card geared specifically to consumers looking to raise their credit scores. The product features needed to be shown in a relatable manner that deemphasized the stress of personal finance.

Research and industry data suggested that consumers would respond to a friendly creative direction communicating the benefits of the Chase Slate credit card. Drawing inspiration from Vogue’s “73 Questions”, Magnet and JPMC developed an approachable and engaging episodic series, Money Minute, featuring journalist and financial advisor Farnoosh Torabi. JPMC announced it was the most viewed Facebook video of the quarter.

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