An IPO roadshow
Definitive Healthcare seeks to transform data, analytics and expertise into healthcare commercial intelligence.
Definitive Healthcare seeks to transform data, analytics and expertise into healthcare commercial intelligence. They were launching their company into the public market through an IPO and needed a creative production partner to produce a suite of video assets for use in their IPO roadshow.
Definitive Healthcare’s partner investment banks, J.P Morgan and Goldman Sachs, assisted them in this process and Magnet Media was the selected partner because of our extensive background in the financial industry and creative-forward thinking.
Solution
We produced a top-tier IPO roadshow video that used cutting-edge filmmaking techniques. We also developed a content production strategy. The production included a robust suite of video assets, serving multiple use cases, and leveraging both live-action filming and motion graphics. The creative deliverables included a core IPO roadshow video, a product demo film, an animated explainer video, and a brand sizzle, each of which were delivered by specific due dates.
The company had a successful IPO and this engagement has led to further projects with Definitive Healthcare including animated explainers.
Outcomes & Deliverables
- Successful IPO roadshow and launch of the brand
- IPO roadshow video: included a product demo, an animated explainer, and a brand sizzle
The company had a successful IPO and this engagement has led to further projects with Definitive Healthcare including animated explainers.
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