Make It Pop livestream
Drift wanted to increase the production value and efficiency of their livestream events that feature busy celebrities and business leaders.
To ensure a high engagement level and minimize the drop-off rate, the Drift team wanted ways to design a seamless experience for event participants and attendees, while accommodating the demanding schedules of celebrities.
Magnet implemented our THINK/MAKE/REACH approach for their virtual event. To accommodate demanding celebrity schedules, we used specialized technology and production drop kits to record all the speakers prior to the event. Then we worked with their production team to integrate the videos into a livestream experience, creating a seamless viewing experience for their attendees.
Content from the livestream, including a recap sizzle and promo videos, engaged their audiences and continued the conversation post-event. The livestream event created enormous value for Drift and its community, cementing virtual events as part of its growth strategy moving into 2021.
Outcomes & Deliverables
Eight pre-recorded videos, promotional assets, and creative development for Drift’s Annual RevGrowth event.
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