Fandango at Comic-Con

Magnet partnered with Fandango to build out an event activation plan for Comic-Con San Diego.

Magnet partnered with Fandango to build out an event activation plan for Comic-Con San Diego. The in-person activation was set up with the aim of being a deviation from a standard one on one interview, and getting both celebrity talent and at-home viewers to regard Fandango as the best stop-in interviews at all of Comic-Con.

Magnet developed a strategy for interviewing celebrity talent in a lively environment, producing entertaining content for at-home audiences. In addition to content capture and event planning, we executed a Q&A and live stream via Facebook for viewers to engage with Fandango and Comic-Con, as well as ensuring the content lived beyond just the day of the event.

Magnet created over 10 social assets to accompany this event capture, all from footage obtained over the course of the event.

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