The strategy resulted 4 elements: 1. Include different studio settings, and diverse leadership voices; 2. Feature broadcast quality storytelling: high end transitions (subtle audio and graphic fx…commercial-quality B-roll, well planned segments) 3. Promote the interactivity (Q&A in the chat, with the experts themselves) for high engagement (not one to many) 4. Re-broadcast in different time zones, for global reach. The results were game-changing for the Cloud business team: it established them via a high quality expert-driven talk show with multiple segments in a format that’s relatable, engaging, and interactive. Magnet’s strategy helped the Cloud team tell an expert-driven story around the topics of greatest interest and relevance to IT Professionals, and leaders.
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