Google Fiber's tri-city concert

Google Fiber needed a launch strategy for their high-speed data service debuting in three geos. Magnet produced a world-first concert.

Google Fiber, the broadband internet service, aimed to launch its high-speed data service available in limited regions. In collaboration with Magnet Media, they orchestrated a groundbreaking live streaming event, hosting a "world's first" concert simultaneously in three cities while uniting the audience online. The innovative event, featuring regional and national artists performing together over Google's high-speed lines, not only created an incredible brand moment experienced by diverse audiences but also earned recognition as Google's most successful campaign for any launch that year.

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