IBM Experiential & Community Building

As a follow-up to the successful launch of the film, Magnet’s collaboration with IBM was then expanded into the design of an interactive keynote, and an experiential client event series at the Watson building.

When this IBM team was later featured in AdAge, honored at industry awards and at global keynote events, they used this video as the piece to introduce their story. A client-roadshow—using our interactive keynote and experiential event format—was set up, to bring the story to market.

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