Magnet Media helped IBM’s target audience visualize the power of their technology through a mixed media film. Animated visuals displayed the precise capabilities of IBM Watson, while live footage seamlessly navigated viewers through the storyline about how technological insights could help businesses better understand their customers. The film transformed a complex technology into a straightforward and human product. Magnet’s collaboration with IBM was then expanded into a series of interactive keynotes, and experiential client events at the Watson building. When this IBM team was later featured in AdAge, honored at industry awards and at global keynote events, they used this video as the piece to introduce their story.
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