Lazard - ETF Product Series

Magnet partnered with Lazard Asset Management to develop a video series that elevated their ETF offering by showcasing the voices of their portfolio managers. Each video features a manager discussing strategy in a conversational, peer-to-peer format. Designed to scale thought leadership and extend client reach, the series addressed a core challenge: Lazard’s investment experts were respected in the industry, but their access didn’t scale. This content solution helped modernize how Lazard connects with investors and share its differentiated perspective more broadly.