Making memories with Shutterfly
To commemorate two decades as an image publisher and archivist, Shutterfly enlisted Magnet produced a video featuring emotional customer testimonials.
To commemorate two decades as an image publisher and archivist, Shutterfly enlisted Magnet produced a video featuring emotional customer testimonials.
Challenge
Shutterfly, a memories publisher, was celebrating 20 years of touching lives. They wanted a partner who understood the power of storytelling and could transform customer testimonials into a powerful tool for growing brand equity and customer loyalty.
Solution
Magnet Media partnered with Shutterfly to develop a master brand film that unearthed real customer stories. We visually brought these stories to life through montages of customers’ lives and personalized Shutterfly products, and we created an overarching narrative that positioned Shutterfly as a brand for everyone.
By featuring Shutterfly products within these customer stories, we inspired customers with new ways to show those close to them that they care. We continued working with Shutterfly to create a suite of evergreen content around Seasonal Holidays.
Outcomes & Deliverables
Magnet created a full length video and four cut downs of the most powerful stories for Shutterfly to use in celebration of their customers and the work they have been doing for 20 years.
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