MIT Technology Review & IBM

MIT Technology Review partnered with IBM and Magnet for a fast-turnaround production engagement.

The objective was to collaborate on a set of videos produced with micro-budgets in ‘breaking news’ timeframe. Magnet recommended short-form videos to be distributed on both MIT Technology Review’s and IBM’s websites, as well as the brands’ social channels. The result was high-engagement and credibility for topics that were relevant to both organization’s thought leadership.

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