Mozilla - How Data Works

Mozilla partners with Magnet to reveal ad data flow, putting transparency, privacy, and user-first values front and center.

How Data Works in Ads is part of Mozilla’s video series with Magnet, designed to communicate its transformational shift while reinforcing its core values of transparency and user privacy. By combining real people, cinematic visuals, and simple motion graphics, the video illustrates how data flows in digital advertising, the role of tracking, and why Mozilla’s approach prioritizes transparency and user control. Designed for multiple uses—including sales meetings, the website, and public education—it strengthens Mozilla’s position as a leader in ethical tech and a champion for a more private, user-first internet.

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