Osprey's bold new world
Osprey offers a simple and secure way to gain access to crypto. The brand wanted an innovative and eye-catching way to present its elite services to investors and advisors.
Osprey offers a simple and secure way to gain access to crypto. The brand wanted an innovative and eye-catching way to present its elite services to investors and advisors.
Challenge
With the growing social acceptance of cryptocurrency in professional industries, Osprey wanted to visually differentiate itself from competitors while showing financial advisors that they are the best partner to access select crypto through traditional methods.
Solution
Magnet produced a stunning, vibrant TV spot that visually conveys Osprey’s unique value proposition in the crypto space. During production, we collaborated with 3D animation artists to create an innovative and eye-catching world that would capture the attention of our target audience. We also developed three modular endings so Osprey would have the ability to change the commercial spot as they released upcoming product lines.
Our collaboration helped Osprey relaunch their brand to a public market and transform the company’s premier, innovative experience into a tangible idea that customers could understand.
Outcomes & Deliverables
- Drove brand awareness and captured the attention of financial advisors
- CNBC TV Commercial spot and marketing assets including seven banner ads and three GIFs
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