Nobody knows politics like Politico. As a top destination for news on politics and policy, Politico continually has to rethink how they provide engaging content while driving ad revenue. Politico wanted content that would enhance their user experience and increase important success metrics like website traffic and audience engagement. Magnet Media developed an educational politics-focused animated series. Magnet’s team partnered with Matt Wuerker and Politico’s editorial team to leverage their unique style and incorporate their insights into the series of explainer videos. This series differentiated Politico from its competitors and created a new source of ad revenue for Politico, as their sales team secured sponsorship for the videos prior to the series launch.
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