A love letter to Venice

A nonprofit dedicated to the preservation of art, architecture, and cultural heritage sites in the historical Italian city needed to connect with global supporters.

Writing a Love Letter to one of the greatest historic cities of the world…which is at risk of losing its art and history.

The strategy

Inspired by stories of cultural impact and community gratitude for the work done by Save Venice, Magnet created a film that mimicked a written letter. Filled with surprising and delightful moments in the city, we drew an emotional parallel between the risk of losing Venice and of losing a love.

We developed a short documentary film that highlighted how supporters’ contributions directly impact Venetian local communities. We partnered with a local director to capture the city, mission, work, and outcomes thanks to supporters of Save Venice.

The “Love Letter” provided a welcome escape, if only virtually, to a beloved city.

Since an in-person film premiere was not an option, the film was streamed during a virtual showcase, which was designed to encourage people to continue their support especially during the challenging times.

Given the opportunity to support Save Venice, many stepped up at the remote event, helping to maintain the nonprofit's preservation efforts even during a global pandemic.

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