STEM in the Stadium
In film, Magnet and SheIS featured iconic athletes, historic moments, and the technical and scientific breakthroughs that made their achievements possible for young girls around the world.
Magnet ignited social sharing of content through a combination of brand ambassadors, story-driven posts, and social challenges, all focused to surface the next wave of sports and tech accomplishments by girls.
Challenge
SheIs is an organization that uses the power of women’s sport to create a future of, by, and for strong women. They looked to Magnet to launch their #STEMInTheStadium campaign featuring a hero brand film and spread the word on social networks.
Solution
In this breakthrough partnership, Magnet ignited social sharing of content through a combination of brand ambassadors, story-driven posts, and challenges. Magnet and SheIS featured iconic athletes, historic moments, and the tech and science that made their achievements possible.
All this content was focused on promoting the next wave of breakthroughs in sports and tech achieved by fearless women to millions of young girls. The campaign inspired young girls around the world and showed them through real-life examples that their dreams could be achieved.
Outcomes & Deliverables
Through a series of ambassador partnerships, social stories, trivia quizzes, and challenges the #STEMInTheStadium campaign highlighted the future of sports and how technological and scientific innovation will help athletes at all levels breakthrough to their new personal best.
- 12 vertical videos
- 12 social media trivia assets
- 24 social brand ambassador posts
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