Next2 Innovation Series
Magnet produced a series of videos for Silicon Valley Bank called Next2, that showcased powerful entrepreneurs in thought-provoking conversations.
SVB wanted a campaign to highlight their top-level brand goals and global community of innovators. Magnet Media produced the "Next2" video series, featuring powerful entrepreneurs in SVB's network and their thought-provoking conversations. Magnet Media's efficient production process captured stories from six individuals across six states and three countries, creating a storytelling video template for narrative consistency. The campaign provided SVB with impactful two-minute videos for internal and external use. Following the success of "Next2," Magnet Media produced a micro-documentary series on startup founders' success with SVB, resulting in 40+ video assets and numerous blog posts optimized for various marketing platforms.
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