Next2 Innovation Series
Magnet produced a series of videos for Silicon Valley Bank called Next2, that showcased powerful entrepreneurs in thought-provoking conversations.
Challenge
Silicon Valley Bank helps businesses grow and thrive across the innovation economy. SVB wanted a campaign that spoke to their top-level brand goals as well as showcased their global community of innovators.
Solution
Magnet produced a series of videos called Next2 that showcased powerful entrepreneurs in SVB's network and connecting them through thought-provoking conversations. Magnet managed an extremely efficient production process to capture the stories of six individuals and their discussions with each other. We developed a storytelling video template that provided narrative consistency and helped condense conversational content into two minutes of impactful insights.
These conversations provided a suite of holistic content for SVB to use for internal and external communications.
Following the successful launch of the Next2 campaign, SVB secured Magnet's help to continue the dialogue. We produced a micro-documentary-style series that showed how startup founders were equipped for success because of their start at SVB.
Outcomes & Deliverables
- Captured footage across six states and three countries
- Published optimized content across marketing platforms
- 40+ video assets and dozens of blog posts to engage all client personas
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