TIAA helps individuals retire in the education, healthcare, cultural, and governmental industries. To celebrate their 100th anniversary, TIAA wanted to highlight the amazing achievements among its members in their nonprofit community and the impact their member’s work had across the world.
Magnet Media interviewed some of TIAA’s most inspiring clients and captured how the work they’re doing is making a difference in others’ lives. Each difference maker’s story was showcased through a micro-documentary video, shot by one of Chicken & Egg Picture’s esteemed female documentary filmmakers. The micro-documentaries drove increased engagement rates on TIAA’s social channels and increased awareness of the company’s brand values.
Outcomes & Deliverables
Magnet Media created 3 micro documentary films, wrote 9 customer articles, designed a campaign landing page and delivered over 20 social media assets. The campaign helped raise awareness for TIAA’s charitable efforts and drew submissions for over 100 grants.
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