Magnet Media interviewed some of TIAA’s most inspiring clients and captured how the work they’re doing is making a difference in others’ lives. Each difference maker’s story was showcased through a micro-documentary video, shot by one of Chicken & Egg Picture’s esteemed female documentary filmmakers. The micro-documentaries drove increased engagement rates on TIAA’s social channels and increased awareness of the company’s brand values.
Outcomes & Deliverables
Magnet Media created 3 micro documentary films, wrote 9 customer articles, designed a campaign landing page and delivered over 20 social media assets. The campaign helped raise awareness for TIAA’s charitable efforts and drew submissions for over 100 grants.
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