TIAA's difference-making docs

Magnet and TIAA worked with some of TIAA’s most inspiring clients to capture their community work.


Magnet Media interviewed some of TIAA’s most inspiring clients and captured how the work they’re doing is making a difference in others’ lives. Each difference maker’s story was showcased through a micro-documentary video, shot by one of Chicken & Egg Picture’s esteemed female documentary filmmakers. The micro-documentaries drove increased engagement rates on TIAA’s social channels and increased awareness of the company’s brand values.

Outcomes & Deliverables

Magnet Media created 3 micro documentary films, wrote 9 customer articles, designed a campaign landing page and delivered over 20 social media assets. The campaign helped raise awareness for TIAA’s charitable efforts and drew submissions for over 100 grants.

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