Your money and COVID

As the coronavirus crisis impacted American families’ financial stability, TIAA wanted to support plan participants with guidance during this time of uncertainty.

As the coronavirus crisis impacted American families’ financial stability, TIAA wanted to support plan participants with guidance during this time of uncertainty, where typical marketing methods were not succeeding.

Magnet created a video series remotely featuring TIAA’s subject matter experts and candid conversations on how participants can stay on track to achieve their financial goals.

Solution

The solution needed to be created fast to meet the increasing demands for advice. In an extremely expedited timeline, the series was created entirely remotely. TIAA used these videos in their communications with their participants as well as uploaded the content to their YouTube channel.

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