In celebration of World Book Day on April 25th, Magnet gathered a panel of three authors who specialize in exploring the influential role of storytelling in shaping the future of business and culture. They shed light on how leaders can effectively craft purposeful narratives to achieve their objectives, both within their professional realm and in the broader cultural landscape.
Join us for conversations covering how storytelling can drive purpose, advocacy, and understanding to shape the future of business and culture. We talk to four authors who have unique viewpoints on how leaders can integrate intentional narratives to meet their goals, professionally and culturally.
Head of Strategy at Wieden+Kennedy and author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
When Dr. Marcus Collins is not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, he is serving people as the Clinical Marketing Professor at the Ross School of Business, University of Michigan. Throughout his career, Dr. Collins has been acknowledged for his strategic and creative contributions (American Advertising Federation’s Advertising Hall of Achievement, Ad Age's 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient). He has led successful campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival, and Google’s “Real Tone” technology.
Award-winning marketer, podcaster and author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
Aliza Licht is a personal branding expert and the founder of Leave Your Mark, a multimedia brand and consultancy. She advises businesses like Warby Parker and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of “America's Next Top Mentors” by The New York Times and Business Insider's “Top 20 Most Innovative Career Coaches.”
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