Salon Series

Branding with Intention

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Branding with Intention
April 25, 2023 9:30 AM
April 25, 2023 12:00 PM
Join us for conversations covering how storytelling can drive purpose, advocacy, and understanding to shape the future of business and culture. We talk to four authors who have unique viewpoints on how leaders can integrate intentional narratives to meet their goals, professionally and culturally.
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Dr. Marcus Collins

Head of Strategy at Wieden+Kennedy and author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

When Dr. Marcus Collins is not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, he is serving people as the Clinical Marketing Professor at the Ross School of Business, University of Michigan. Throughout his career, Dr. Collins has been acknowledged for his strategic and creative contributions (American Advertising Federation’s Advertising Hall of Achievement, Ad Age's 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient). He has led successful campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival, and Google’s “Real Tone” technology.


Michelle MiJung Kim

Co-founder and CEO of Awaken and author, of The Wake Up: Closing the Gap Between Good Intentions and Real Change

Michelle MiJung Kim (she/her) is a queer Korean American immigrant woman writer, speaker, activist, and entrepreneur. She is CEO and co-founder of Awaken, where she has consulted hundreds of organizations and leaders from Fortune 500 companies, tech giants, nonprofits, universities and beyond on their equity education journey. Michelle is a lifelong social justice activist and has served on a variety of organizations such as the San Francisco Human Rights Commission’s Advisory Committee, LYRIC nonprofit’s Board of Directors, Build Tech We Trust Coalition, and serves currently on the board of Asian Americans for Civil Rights and Equality (AACRE).


Aliza Licht

Award-winning marketer, podcaster and author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Aliza Licht is a personal branding expert and the founder of Leave Your Mark, a multimedia brand and
consultancy. She advises businesses like Warby Parker and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of “America's Next Top Mentors” by The New York Times and Business Insider's “Top 20 Most Innovative Career Coaches.”



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Bettina Talento
Nien Tran
Jamie Domenici
Brittany Collier
Michael Harris
Monica O'hara
Ada Holmes
Zoe Milonas
Jordana Pransky
Courtney Engel
Lesley Klein
Latasha Gillespie
Sara Fischer
Don McGuire
Bozoma Saint John
Walter Frye
Aliza Licht
Michelle MiJung Kim
Nadeska Alexis
Akash Vaswani
Sam Saperstein
Frank Renwick
Ali Fakih
Gregg Meyer
Kristan Kirsh
Reshma Saujani
Daisy Auger-Dominguez
Matt O'Dowd
Ari Hayward
Debra Chin
Teri Williams
Nicole DeLaRosa
Malea Otranto
Dr. Marcus Collins
Lola Bakare
Cody Keenan
Maxim Jago
John Cosley
Nakia Swinton
Ty Heath
Tiffany Black
Sami Tauber
Daniel Shugar
Chrysi Philalithes
Natasha Mulla
Sabina Mehmood
Attica Jacques
Chase Griffin
Lois Backon
Kwame Anku
Carly Zipp
Denise Woods
Jason White
Shannon Welch
Alyssa Vitrano Vitrano
Carin Van Vuuren
Sherry Turkle
Gayle Troberman
Erika Trautman
Liz Tran
Farnoosh Torabi
Baratunde Thurston
Jon Stross
Shane Snow
Jeff Severtson
Bakari Sellers
Callie Schweitzer
Bob Safian
Melissa Rosenthal
Jesse Redniss
Asahi Pompey
Dee Poku
Cheryl Overton
Daniel Mitchell
Rebecca Minkoff
Ellen McGirt
Shereen Marisol Meraji
Lauren Maillian
Steve Madden
Robin Li
Kyle Keogh
Michael Joseloff
Kisha Imani Cameron
Julie Hogan
Sofia Hernandez
Fran Hauser
Rosanne Haggerty
Melissa Grady
Amanda Goetz
Brian Irving
Michael Gannon
Mauro F. Guillén
Janna Erickson
Mikel Ellcessor
Ryan Eckel
Fred Dust
Dawn Davis
Netta Dobbins
Anthony Danzi
Robin Daniels
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