The Future of Events—Immersive, Hybrid, and Virtual 2022
Events executives from Condé Nast, Adobe, and more discuss the evolution of hosting branded experiences. Learn how their goals and strategies have shifted to attract engaged audiences, whether in-person or remote.

The last two years have brought tremendous change in all aspects of business and marketing, but especially for events and conferences. Event experts discovered new ways to connect with remote communities. Solutions emerged that will forever shape our expectations for gatherings.
As more engagements resume, the goals for many have shifted to focus on safer, smaller, more highly engaged in-person groups, while also addressing remote attendees. At this virtual event, hear how industry executives from Condé Nast, The Cannes Can: Diversity Collective, OneUnited Bank, and Adobe–hosts of some of the world’s most anticipated annual events– are using immersive experiences, streaming technologies, brand storytelling, and more to connect with and build their audiences.
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