Social Purpose & Profits: Who’s Balancing Both Well
Explore top brands like The Body Shop, Warby Parker, Cotopaxi, Allbirds, Seventh Generation, Everlane, and The Lego Group, balancing business success with impactful purpose-driven marketing for sustainability, transparency, and social causes.
Your brand's commitment to values and a larger social purpose sets it apart. Having actively contributed to making the world a better place, what's the next move? Can the impact on society translate to business success?
Explore the success stories of top brands excelling in both business and driving social impact through purpose-driven marketing:
The Body Shop - Under the recent acquisition by Aurelius, The Body Shop remains a paragon of sustainability, sourcing products responsibly, and advocating for social causes. Their vision, centered on "putting people and planet first," positions them as a formidable force for positive change in the beauty industry. Explore how, in campaigns like "Rise Up with Self Love & Fight for Change Together," the brand harnesses the transformative power of self-love to unite individuals in the collective fight for meaningful change.
Warby Parker - A socially conscious eyeglasses brand with a "Buy a Pair, Give a Pair" program, providing eyewear to those in need for every pair sold. In a recent update, the brand proudly announced the distribution of 10 million glasses, with the celebration of reaching 15 million in October 2023. This remarkable mission not only sets them apart but has also propelled Warby Parker to become a household name in eyeglasses.
Cotopaxi - An outdoor gear brand that stands out for more than its products; their commitment to "Gear for Good" sets them apart. With a focus on Latin America's underserved communities, Cotopaxi invests in health, education, and livelihood, all while being proud members of 1% for the Planet. This mission-driven approach has not only fueled the brand's rapid growth but has also touched the lives of 3.8 million people through their impactful programs.
Allbirds - A sustainable sneakers that makes more than a fashion statement; it's leaving a carbon-neutral footprint. Boasting high demand and rapid retail expansion, their commitment to sustainability takes center stage in their Sustainability Street Q&A, where they skillfully blend their mission with an entertaining touch.
Seventh Generation - In the pursuit of eco-friendly living, Seventh Generation emerges as a brand dedicated to protecting the environment. Through insightful videos, the brand articulates its mission, champions climate action, and provides practical tips for a hassle-free commitment to environmental preservation. As a certified B corporation under Unilever's ownership, Seventh Generation's unwavering social purpose not only sustains profitability but fuels rapid growth.
Everlane - Everlane stands as a clothing retailer committed to sustainability and transparency. Their dedication to ethical factories and sustainable materials is integral to their brand, resulting in robust revenues and a devoted following. Their Everlane Fashion Q&A | How Everlane Supports Sustainable Style, answers Twitter users' questions with transparent and honest answers, solidifying Everlane's unwavering commitment to transparency.
The Lego Group - In the realm of brands striking a balance between profitability and social purpose, Lego stands tall as the world's most valuable toy brand. Explore their "Rebuild the World" campaign, where athletes, engineers, and people of all ages use Lego bricks to reconstruct iconic structures like Notre Dame and build a world that reflects their imaginations. Through beautifully executed ads, Lego communicates a message of imagination, hope, and problem-solving, illustrating their commitment to a more optimistic world.
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